A Word on the Use of New

The key phrase that seems to abound at this time of year is ‘New Year, New You!’.

Though this may be appropriate for some people, it tends to get a little disheartening. And, let’s face it - predictable. So let’s turn it on its head. How about instead of ‘New Year, New You’, why not ‘New Year, New Approach’?

By that, we mean – shouldn’t we have a look at approaches we’ve been using, examine them and perhaps revamp our strategies? Ignoring our already established practises, methods and deliveries seems to be a little wasteful. Why not go over them with a fine toothed comb, so to speak. Break down what really works and doesn’t work – and go from there.

For example – from a sales perspective, are we updating what we say to our potential customers? Keeping up to date with contemporary needs? And to our already established customers – are we keeping them informed? Do we need to put in a quick call to see if there’s anything we can assist them with?

From this, new ideas may arise or evolve – and if that happens for you, fantastic! You might find inspiration from revising old territory, and that in itself is a great start to the year, don’t you think?