Wednesday, November 9, 2011

Oh that DOES suit Madam!

Today, I'm taking you back to that old favourite Are You Being Served? I've selected a clip of Mrs. Slocum selling a dress hat to a customer to demonstrate an interesting point that's often overlooked.

Are we getting our 'needle stuck in the groove' and sounding like a broken record when serving and selling to our customers? Are we really paying attention to their individual needs, and their queries about the product?

Think back to a moment where you received excellent customer service. What was it exactly that made it such a positive experience for you? What did they do differently?

I'm sure you can think about what you would normally say to a customer - now think about how many times you say it during the day. Too many? Feeling a little repetitive? Maybe it's time to rethink your 'spiel' and individualise your approach. You know your stuff, and it's crucial that you impart that information - but make sure it's tailored to each individual customers' need. Don't get stuck in the same habits, be the refreshing change in customer service.

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