People will purchase from you if they believe they are getting value for money. People don't like to feel they are being ripped off.
Recently I rented a house for the weekend (one night in fact). We were dissappointed with our stay because although the location was stunning the house did not represent enough value for the price we paid for the two days. In fact you could have stayed at the Park Hyatt for the amount we paid and had harbour views.
I am not meaning to sound bitter I am simply saying that when the perceived value is far less than what is paid people suffer buyers remorse and the chance of them purchasing from you again diminishes.
Are you providing enough value for the prices you charge?
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