Friday, October 23, 2009

Get The Basics Right

I dont know about you but I am often puzzled by the lack of response by companies when you contact them via their websites.

Although they have the web contact form in place it seems there is no system in place to handle these enquiries. In fact I was reading an article recently and it quoted a figure of 59% of companies not responding to web contacts.

That's outrageous in my mind. Isnt't that basic customer service skills gone awry? If people take the the time to complete a form or email you from your website they have every right to expect a reply. Are times tough in your industry at the moment? if so have you checked you are still doing the basics right?

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